Gwendal MaheDaring Marketing — Let’s do the math on lovers, haters, and conversion rateBold messaging, pattern interruption, going after competition …We all want to try and experiment with more daring marketing content and…Oct 15, 2020Oct 15, 2020
Gwendal MaheOptimize globally or for the next step?This is a question I’ve been asking myself for a while and we now have some results to share!Sep 21, 2020Sep 21, 2020
Gwendal MaheA/B testing is dead — Part 1: Audience-Content HeatmapI claimed it before, A/B testing is dead. Why?Sep 10, 2020Sep 10, 2020
Gwendal MaheDon’t accept these results from testing or conversion optimization campaignsA few questions to ask your conversion optimization and testing team (or yourself!) if you see these resultsAug 24, 2020Aug 24, 2020
Gwendal MaheWhat kind of risk-taker are you: Maximax, Minimin, or Minimax? A decision-making frameworkToday, in our series on demystifying AI, ML, and applied algorithms, we’re looking at gains, regrets, and risks.Jul 28, 2020Jul 28, 2020
Gwendal MaheBias and Sequencing killed A/B testing. Long live testing!Chances are: your A/B testing campaign will fail. Fail to drive conversions, fail to drive significant and actionable results.Jul 13, 2020Jul 13, 2020
Gwendal MaheApplying Detection Standards to Content MarketingAdvanced detection mechanisms have been used for decades in medicine and psychophysics; how do we apply it to content marketing?Jun 29, 2020Jun 29, 2020
Gwendal MaheWhy content optimization for your audience matters. In 7 figuresEffectiveness in content management is a factor of matching 2 key elements:content and audiencesJun 23, 2020Jun 23, 2020
Gwendal MahePsychology of online visitors applied to contentYour online visitors are humans, with emotions. Understand what they are and optimize their experience by providing content that mattersJun 16, 2020Jun 16, 2020
