Gwendal MaheDaring Marketing — Let’s do the math on lovers, haters, and conversion rateBold messaging, pattern interruption, going after competition …We all want to try and experiment with more daring marketing content and…3 min read·Oct 15, 2020----
Gwendal MaheOptimize globally or for the next step?This is a question I’ve been asking myself for a while and we now have some results to share!2 min read·Sep 21, 2020----
Gwendal MaheA/B testing is dead — Part 1: Audience-Content HeatmapI claimed it before, A/B testing is dead. Why?3 min read·Sep 10, 2020----
Gwendal MaheDon’t accept these results from testing or conversion optimization campaignsA few questions to ask your conversion optimization and testing team (or yourself!) if you see these results3 min read·Aug 24, 2020----
Gwendal MaheWhat kind of risk-taker are you: Maximax, Minimin, or Minimax? A decision-making frameworkToday, in our series on demystifying AI, ML, and applied algorithms, we’re looking at gains, regrets, and risks.6 min read·Jul 28, 2020----
Gwendal MaheBias and Sequencing killed A/B testing. Long live testing!Chances are: your A/B testing campaign will fail. Fail to drive conversions, fail to drive significant and actionable results.3 min read·Jul 13, 2020----
Gwendal MaheApplying Detection Standards to Content MarketingAdvanced detection mechanisms have been used for decades in medicine and psychophysics; how do we apply it to content marketing?2 min read·Jun 29, 2020----
Gwendal MaheWhy content optimization for your audience matters. In 7 figuresEffectiveness in content management is a factor of matching 2 key elements:content and audiences2 min read·Jun 23, 2020----
Gwendal MahePsychology of online visitors applied to contentYour online visitors are humans, with emotions. Understand what they are and optimize their experience by providing content that matters7 min read·Jun 16, 2020----
